Denominator Ventures × Energy Muse
From E-Commerce to Energy as a Service
12-Month Business Plan: Transform a 24-year profitable wellness brand into a subscription-based Energy as a Service platform. Deploy $250K to shift from product sales to recurring revenue.
THE TRANSFORMATION
Energy as a Service Model
We're pivoting from traditional e-commerce to a subscription-based Energy as a Service platform. Energy Muse brings 24 years of trust. Denominator Ventures provides strategic direction. Together, we're building recurring revenue through premium furniture, AI-powered journaling, and monthly crystal subscriptions.
Denominator Ventures
Strategic advisory and growth partner
- •Jon Bradford & Eric Johnson strategic guidance
- •Investor introductions and fundraising
- •Network and ecosystem access
Fractional Venture Partners
Execution arm providing specialists
- •Fractional C-Suite (CTO, CMO, COO)
- •Product, design, and engineering teams
- •Brand architecture and go-to-market
Energy Muse
24-year heritage brand with loyal community
- •$2M annual revenue, profitable
- •Trusted authority in crystal wellness
- •Ready to scale with technology
The Transformation
From: Traditional E-Commerce
- •$2M revenue, transactional model
- •Generic crystal retail, commodity pricing
- •No technology integration
- •Limited customer engagement
To: High-Margin HealthTech Platform
- •Year 3 Target: $13.5M revenue, $3M EBITDA
- •Premium positioning: Energy Furniture ($88-$300)
- •AI-powered app: MyEnergy ID subscription ($8-$100/mo)
- •Recurring revenue: 60-90% gross margins
INVESTMENT STRUCTURE
$250K Deployment Timeline
Strategic 12-month deployment across three phases: Foundation (Months 1-3), Launch (Months 4-6), and Scale (Months 7-12). This business plan details exactly how every dollar is invested to maximize growth.
- •Brand positioning & strategy
- •Product design & prototyping
- •Website & digital foundation
- •Marketing collateral
- •Production & inventory
- •MyEnergy app development
- •Initial marketing campaigns
- •Fulfillment setup
- •Growth marketing & acquisition
- •Team expansion
- •Operations & systems
- •Additional inventory
Phase 1: Foundation ($50K) - Detailed Breakdown
The first $50,000 is invested strategically to establish a premium brand foundation, design innovative products, and build digital infrastructure. Every dollar is focused on creating assets that drive long-term value.
| Activity | Description | Timeline | Investment |
|---|---|---|---|
| Brand Positioning & Strategy |
| Weeks 1-3 | $12,000 |
| Product Design & Prototyping |
| Weeks 2-8 | $18,000 |
| Website & Digital Foundation |
| Weeks 4-10 | $10,000 |
| Marketing Collateral & Content |
| Weeks 6-12 | $7,000 |
| Contingency & Adjustments | Reserved for prototype revisions, additional design iterations, and unforeseen expenses | Ongoing | $3,000 |
| Phase 1 Total: | $50,000 | ||
Phase 2: Launch ($100K)
Months 4-6 deployment focused on production and market entry
Phase 3: Scale ($100K)
Months 7-12 deployment focused on growth and operations
Key Milestones & Success Metrics
- ✓ Brand positioning finalized
- ✓ 4 product prototypes complete
- ✓ Website launched
- ✓ Marketing assets ready
- ✓ First production units shipped
- ✓ MyEnergy app beta live
- ✓ 100+ customers acquired
- ✓ $150K revenue run rate
- ✓ 500+ active customers
- ✓ $4.5M revenue run rate
- ✓ 200+ app subscribers
- ✓ Ready for Series A
THE ECONOMICS
Recurring Revenue Model
Energy as a Service
Deploy $250K over 12 months to build subscription platform: MyEnergy app (90% margin) + monthly crystal subscriptions (60% margin) + premium Energy Furniture
Today: E-Commerce (2025)
- •Revenue: $2.0M
- •Status: Profitable
- •Model: Product sales
- •Valuation: $1.5M pre-money
Year 1: Subscription Launch (2026)
- •Revenue: $4.5M run rate
- •Model: 60% recurring revenue
- •Subscribers: 5,000 MyEnergy users
- •Valuation: $8-10M
Year 3: Full EaaS Platform (2028)
- •Revenue: $13.5M
- •Model: 80% recurring revenue
- •EBITDA: $3.0M (22% margin)
- •Valuation: $20M+ (Series A ready)
Use of Funds
Product & Engineering
App Beta + Hardware Design
Growth Marketing
Rebrand + Launch Campaign
Inventory & Ops
Packaging + Initial Stock
Team & Management
FVP Fractional C-Suite
PRODUCT LINEUP
Energy Furniture + MyEnergy ID
Proprietary hardware that integrates crystals into daily life, paired with an AI-powered app that prescribes energy solutions based on emotional state.
The Prosperity Desk
Mid-century modern miniature desk with embedded frequency generator. Place your Pyrite stone to activate "Work Mode."
The Dream Dock
Soft-touch silicone "cloud" base with rhythmic breathing light. Holds Amethyst bedside for sleep and calm.
The Commuter Pod
Luxury car vent mount with miniature "seatbelt" mechanism. Viral "Buckle Up" challenge for social growth.
The Carrier
Interchangeable crystal disks that attach to your phone. Premium brass frames hold amethyst, rose quartz, or pyrite for on-the-go energy alignment.
MyEnergy ID App
AI-powered journaling that prescribes crystals based on your emotional state. Dynamic fulfillment automatically ships the right energy tools.
Digital Companion - AI Journaling + Community + Recommendations
~90% Gross Margin
Full Subscription - Dynamic Fulfillment ($150 retail value)
~60% Gross Margin
"The Vault" Packaging
Oversized boxes with 3" acoustic foam padding and tiny deep purple silk pouch suspended at the center. The unboxing experience justifies premium pricing.
- •Satin-lined interior: Deep purple luxury lining
- •Suspended silk pouch: Deep Purple drawstring bag
- •Acoustic foam padding: 3" protective cushioning
- •Tiffany's Effect: Premium positioning through packaging
MARKET OPPORTUNITY
The Unfair Advantage
Energy Muse occupies a unique position: The only brand combining 24-year crystal heritage, luxury design, and subscription technology.
Global wellness industry size
Growing 15% YoY
Not a cold-start startup
Legacy Authority
- •24 years building trust and community
- •Founders Heather & Timmi are recognized experts
- •Existing customer base with 35-40% repeat rate
- •100K+ social media following
The Pet Rock Strategy
- •Energy Furniture personalizes crystals
- •Daily habit formation increases retention
- •Viral "Buckle Up" challenge for social growth
- •Sculptural design justifies premium pricing
Execution Engine
- •Fractional C-Suite model (no overhead)
- •FVP specialists for rapid execution
- •Denominator Ventures strategic guidance
- •Proven track record in venture building
THE TEAM
Founders & Partners
A powerful collaboration between heritage brand founders, strategic advisors, and execution specialists.
Heather Askinosie & Timmi Jandro
Co-Founders, Energy Muse
24 years building Energy Muse from the ground up. Recognized experts in crystal healing and energy wellness with a loyal community of customers.
- •Built $2M profitable business
- •Deep crystal and wellness expertise
- •Strong community engagement
Jon Bradford & Eric Johnson
Partners, Denominator Ventures
Strategic advisors providing board-level guidance, investor introductions, and orchestration of all growth initiatives.
- •Growth strategy and positioning
- •Fundraising execution and investor network
- •Partnership development
Fractional Venture Partners (FVP)
Execution arm providing fractional C-Suite and specialist teams for rapid deployment without the overhead of full-time hires.
Fractional CTO
App development, technical architecture, hardware integration
Fractional CMO
Brand strategy, growth marketing, influencer campaigns
Fractional COO
Operations, logistics, dynamic fulfillment systems
Ready to Build the Future of Energy Wellness?
Join us in transforming Energy Muse into Tiffany's meets Technology. Let's create the future together.
Denominator Ventures
Jon Bradford & Eric Johnson
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Fractional Venture Partners
Execution & Deployment
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